Your writer’s Web site needs content - search engine secrets
Wednesday, July 25th, 2007 Subscribe To Our Feed
Like the shoemaker’s children who go barefoot, Web writers’ Web sites and blogs are often skimpy affairs. Who has time to write for themselves when they’re busy making a living?
This is short-sighted. Organic search engine traffic is NO COST advertising for your writing services. Once your site becomes an authority site, trusted by the search engines, it will bring you dozens of offers of writing gigs every month - more than you can handle. This means that you can pick and choose the best offers.
Content and time: the two major search engine secrets
You need to ensure that when potential clients search for a term like “Web content” or “Web writer”, a page on your site appears in the search engine query results. If you don’t have sufficient content on your site, the pages on your site just won’t appear.
The search engines index content. So not only do you need content, you need that content to be online for some time. The Web is becoming more competitive every day as millions of Web pages are added every day. Of all these pages, many millions are simply spam pages; this makes the search engines wary until your site earns some trust.
I received an email message from a depressed Web writer last week, saying: “My site doesn’t work. It’s been online for a month, and I’m not getting any clients at all.”
When I checked out the site, it consisted of two pages, one of which was a giant graphic. I couldn’t find any links which pointed to the site.
I advised the writer to steadily add content: the more content added over time, and the longer the site stayed online, the more trust it would gain. In 2007 writers, like other business people, are discovering the immense power of the Web. As more writers become Web savvy, you need to face the fact that you have competition online.
Competition is GOOD. The more writers presenting their Web writing and other services online, the more clients become aware that they can hand their writing challenges to writers. This means that the pool of Web writing clients grows, so all writers make more money.
I urge you to learn as much as you can about how the Web works. As a Web writer, you need to know more about the Web than your clients. This means that not only can you provide better writing services to them, but your own Web writing business will grow.
More on Web sites in my ebook “Super-Fast Money-Making Web Sites For Writers: Join The Web-Publishing Bonanza”.
[tags]Web writing, content, writer’s Web site, search engines[/tags]
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