Web writing: when you build a Web site and nobody comes

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Wednesday, May 23rd, 2007 Subscribe To Our Feed

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Creating your Web writer’s Web site is both exciting and a lot of fun. However, once the site’s up, you need to put a little effort into promotion, because if you don’t, you’ll get no visitors.

Think of it as if you’ve prepared for a big party - you’d send out lots of invitations, wouldn’t you? Same with you site. You’ve got to invite people to come and see it.

Let’s look at how you’ll send out your invitations - that is, how you’ll promote your site.

Here’s a three step process that’s easy to implement:

1. Add your URL (your Web address) to the end of all your email messages in a signature file. This seems like a small thing, and it is, but it’s easy to do, and if you send out ten or 20 emails a day, you’ll soon spread the word. This is especially useful if you’re communicating with people in the writing business - editors, other writers, and publishers.

2. Get links! Links are what make the Web. No links, no Web. So links are vital, because the number and quality of the links you build to your site is one of the ways in which the search engines rank you. So get links. Ask your writer pals, your clients and anyone who’s vaguely related to the writing industry to give you a link.

3. Advertise. Think of a little advertising as priming the pump of your traffic. Most Web advertising is reasonably priced, and you’ll only need to advertise for a month or two to start traffic flowing to your site.

Resource: “Super-Fast Money-Making Web Sites For Writers: Join The Web-Publishing Bonanza”