Web writing: metaphors help to “sell” information

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Monday, September 17th, 2007 Subscribe To Our Feed

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Think Web writing has to be boring? Not so.

Read All I Need To Know About Link Building I Learned From Dr. Spock for a great example of how to write appealing copy on a topic which is… well, uninspiring, unless you happen to need the information badly.

I love this (when writing about a Web site):

Work from the inside out.

People who do interesting things are more attractive than those who simply vegetate on the sofa all day. Encourage your child to pursue hobbies, take up a craft or get involved in extracurricular activities.

Online, give people a reason to link to your site. Try offering useful tools, informative videos, and/or relevant white papers, reports and research. Put on the proverbial thinking cap and get creative!

Diane Aull has written a masterly article which not only provides great information, but which is entertaining too. And because it’s entertaining, the information will be remembered and applied.

Think about how you could use metaphors in your current Web writing project.