Writing Web sites: use mind maps

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Thursday, November 15th, 2007 Subscribe To Our Feed

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I’m very much into instant gratification, so I LOVE writing Web sites. As a Web writer, you may start off just writing article content for your clients, but writing/ creating complete sites is a real buzz; usually you’ll work with a Web design team.

Working with a design team

Working with designers is fun, as they bring your content to life. Often however, you’ll be brought in once a site has been online for a while, to add material, or to put a new strategy into place.

This can seem overwhelming, and your primary tool is a mind map.

From an article in the Mindjet User Newsletter: “For example, when I’m hired to consult on an online marketing strategy, I always start with a map; to outline what’s already on the site, what the client wants to do, and what the competitors are doing. How a website looks in a map– stripped of the graphics down to the actual information– allows the client to see how their information compares, what’s missing, and what needs improvement.”

Mind maps are useful at all stages of writing a Web site: developing proposals, getting ideas for the site, mapping out the structure, developing navigation, and developing content too.

Try using mind maps in your own Web writing.

New to Web writing? Writing For The Web gets you started.