Writing for the Web and keywords

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Thursday, February 7th, 2008 Subscribe To Our Feed

In response to my post “Are you a keyword abuser?” I received some questions about the what and why of keywords.

The thrust of the questions was WHY?
Essentially you need to pay attention to keywords, otherwise your Web writing won’t be read, because you won’t be found by Web searchers.

Search Marketing Bootcamp: What’s a Keyword? has an excellent primer on keywords. She says “Search engines work by matching up patterns.”:

“text text text red marbles text text text text text text red marbles text text text text text text text text text text text text text red marbles text text text text text text text text text text text text red text text marbles text text text text text text”

So if you want someone who’s typed “buy digital camera” into a search engine query box to find your Web page on digital photography, you’ll need to include the key phrase “buy digital camera” somewhere on the page. It’s both as simple, and as complex as that.

Because there’s big money in search engine traffic, many people make it an aim to game the search engines, which is why there’s Web spam, and keyword abuse.

So use keywords, but use them judiciously. Remember that you need to know what people are searching for, what they’re typing into search engine query boxes, and then you need to use those keywords on your pages.

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[tags]Web writing,writing,freelance writing,content,keywords[/tags]