Write to be read on the Web: think tiny paragraphs with one idea
Thursday, May 31st, 2007 Subscribe To Our Feed
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Writing for the Web is different from writing for print: you need to think TINY paragraphs.
Readers scan online - one thought per paragraph
If you’re a brand new writer, you won’t have anything to unlearn. If you’re writing for print, remember that the Web is a different medium. You’re writing for Web surfers who scan.
They need lots of headlines, sub-headlines, and bullets, so that they can get the gist of a Web page in a glance or two. They won’t hang around to decipher a mass of text.
One new Web writer said she felt as if she were writing an outline. 
In a sense, that’s what you’re doing on the Web. Surfers are busy, and the Back button is only a click away.
You’re writing hypertext - if you want to expand on a topic, create a new page
The Web is hypertext. It’s easy to expand on anything you write - you just create a link to a new page.
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