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Web writing - the search function on sites

Monday, April 16th, 2007 Subscribe To Our Feed

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As a Web writer, you’ll often be working with clients who don’t understand the Web and how people use it. “Brochure” sites are common, as are sites which are just Flash presentations, and are therefore not indexed by the search engines.

Site Search is one of the most overlooked areas of Web sites, but it’s vital.

Marketing Sherpa says:

Getting search right is critical to reaching your customers and prospects, but the challenge isn’t limited to commercial search engines. The most important searches are often the ones users perform on your own website.

MarketingSherpa data reveals that 43% of visitors who land on a website go immediately to the search function. And customers who use the search box on ecommerce sites convert at nearly three times the rate of general browsers.

This is valuable information to share with your clients.

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