Web writing: the good news and the bad news

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The Web is build on two things: words and links. Without words, no Web. Without links, you’d just have enormous piles of pages on computers worldwide, without any way of navigating from one page/ computer to another.

So, since the Web needs words, and every site without exception needs words, someone has to write those words. It might as well be you.

If you’re a new Web writer, there’s good news, and bad news. I’ll give you the good news first:

* You don’t have to be Hemingway to write for the Web. It helps if you can spell;

* The world of Web writing is (currently) much less competitive than the world of print writing;

* It’s easy to be paid well to write for the online world.

Now, let’s look at the bad news. Two points:

1. To get good clients who can pay well you need to actively promote your NAME. Many/ most Web writers don’t do this. I have no idea why. Perhaps it doesn’t occur to them. However, if they don’t learn to promote their own name, they’re condemned to ghetto Web writing - the dreaded $2 article;

2. Web writing is slowly becoming more competitive. Print writers are realizing that traditional publishing is the Titanic, and it’s already struck the iceberg. This means that before too long, there will be many print writers fleeing to the Web, which means even more competition.

Get up to speed on Web writing with my two popular ebooks: Writing for the Web and Beat Your Paycheck: Web Writing Secrets.

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