Web Writing: Hot Headlines Sell Your Web Writing… But Keywords Generate Traffic
Sunday, March 18th, 2007 Subscribe To Our Feed
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A good keyword tool gives you a lot of information
If you’ve come to Web writing from the print media world, you know right away that there’s a major difference between the Web and print: when you’re writing for the Web, you’re writing for people who find you via the search engines.
This means that you need to give a lot of thought to keywords, because keywords are HOW they’ll find you.
What’s a keyword?
Keywords are tags. Look at the headline of this article. I’ve used “Web writing” twice in the headline, and twice in the first paragraph. The “Web writing” keyword ensures that when someone types “Web writing” into a search engine, with luck this article will appear.
Overture’s Keyword Assistant is one of the most popular keyword tools, but there are many others to help you to find keywords which will bring traffic to your writing.
Want to write for the Web? My ebook Writing For The Web helps you to kickstart a great Web writing career.
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