Web Writing: Get Clicks and Make Money

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Tuesday, December 16th, 2008 Subscribe To Our Feed

Want to succeed at Web writing? You can, when you realize that it’s all about the clicks. Here’s how to get the clicks you want.

Let’s start with looking at why clicks are so important. The primary reason is that clicks generate revenue. When you’re writing for a magazine, you’re shielded from knowing or caring about the publication’s revenue.

On the Web however, you need to understand how and why revenue is generated on the site for which you’re writing. Often the buyer will tell you. He’ll say: “We’re selling affiliate product _______”, or “We want signups to our newsletter.”

Now let’s look at how to get clicks.

1. Consider the Needs of Your Audience

Here’s a scenario. Let’s say you’re writing an article about weight loss. What does your audience need? What’s likely to get the most clicks?

Your first step is keyword research. You discover that how-to and review articles are popular with site visitors. Many people are looking for successful ways of losing weight.

2. Consider the Needs of the Search Engines

Writing for the Web is different from writing for print in one major way. When someone buys a magazine they can read your article because it’s listed in the table of contents. However when your article is published on the Web, people must find it via search engines using search queries.

Therefore you need to know which key words and phrases they’re likely to use. I like to write my articles first, so I can focus on the reader, before I optimize with keywords. Other writers start with the keywords, and then write their articles.

3. Consider the Web Search Buying Cycle

If your Web writing is intended to sell a product it’s important that you consider the buying cycle. You will write your articles differently for different stages of the cycle.

For example when someone is just looking for information, they’re at a very early stage of the buying cycle. However when they use a product name, or search for “buy product name” they’re near the end of the buying cycle.

Kick off Your Web Writing Career FAST

Here’s what a subscriber, who’s a new writer, said about Sell Your Writing Online NOW (SYWON): “I’m loving it! I just made my first-ever sale of my writing – ten articles a week, for three months. I’m so excited…”

52 weeks of Angela Booth’s amazing SYWON training gives you a COMPLETE training in Web writing. It’s the key to a successful writing career, with unlimited opportunities, and a great write-from-home income.

[tags]Web writing,writing tips,write for the Web,content,Web sites,Web publishing[/tags]