Web writing and links: link early and often
Wednesday, March 14th, 2007 Subscribe To Our Feed
Writing for the Web is different from writing for print. (Yes, I know, duh…:-)) Not only is Web writing (usually) shorter, so that it’s easier to scan, it also keeps the search engines in mind.
When you write for the Web, you’re not only writing for people, you’re also writing for the search engines. You make use of keywords and links, so that people can find your information in the mass of content online. Links are vital, and they include links from your writing, as well as links to your writing from other Web sites, and other pages on a site.
In “Why Links Matter - Part 1″ Jennifer Laycock says:
Perhaps the single most important reason why links matter is because they act as a sort of road map to the content on the Internet. When Tim Berners-Lee first created HTML back in the early 90’s, he included the concept of hyperlinks as a way of getting quickly from one point of data to another. Sometimes that meant a jump within a document and sometimes it meant a jump from one page to another. These days, we simply call them links and we use them to describe the clickable text that takes a web site user to a new set of content.
Link out from your Web writing, and also link to it, from other Web sites
Some writers wonder HOW they can link to their writing. There are many ways. The easiest way is to submit promotional articles and post them to article directories. These provide a link back to your writing, helping people to discover it. Your writing becomes part of the map of the Web.
[tags]Web writing, writing, writing content, articles, freelance, writer, strategies[/tags]
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