Kick start your Web writing career with advertising

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Friday, April 6th, 2007 Subscribe To Our Feed

If you’re a new Web writer, consider advertising your services to start your career off with a bang. Advertising works, and you won’t have to spend much money to build a stable of clients who give you steady, on-going work month after month.

How to advertise your Web writing services

1. Build a small Web site

2. Advertise, using Google AdWords’s Pay Per Click or similar

How much does advertising cost?

That depends on you. Here are some tips:

* Set a daily budget and stick to it;

* Use keyword groups;

* Keep your groups EXACTLY relevant to your landing page.

Pay Per Click advertising is a topic all to itself. Here’s the hidden benefit of learning how PPC works. When you use yourself as a PPC guinea pig, you’ll begin to understand it, and this is very valuable.

Clients are willing to pay handsomely for a writer who can manage their PPC campaigns - write the landing pages, write the ads, and manage their campaign. So treat your own PPC advertising as an experiment - the knowledge you gain will stand you in good stead for years to come.

[tags]Web writer, write for the Web, advertise, PPC, Google AdWords[/tags]