Writing landing pages - a must-have skill for Web writers
Friday, November 2nd, 2007 Subscribe To Our Feed
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The ability to write landing pages which convert site visitors into buyers is a must-have skill for Web writers.
Essentially, you’re combining Web writing with copywriting, so that people who click on an ad in a Pay Per Click campaign visit the site, and buy.
The keyword for landing pages is relevancy, and this point’s emphasized in “Whiteboard Friday - “Happy Landing Page-oween”. Relevancy is vital: your clients will appreciate the fact that with relevant pages, their ad spend is lower, and they make sales.
If you’re not up to speed on Web writing, here’s how writing for the Web is different from writing for print.
Subscribe to New Copywriter Tips to learn more about copywriting.
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