Web copywriting: landing pages and sales pages sell, sell, sell

« « Web publishing: building and flipping (selling) Web sites | Web writing and experimentation: you’ve got to try stuff » »

Tuesday, July 10th, 2007 Subscribe To Our Feed

As a Web writer, the Web is your education. You need to study how it works, because most of your clients have no idea.
I urge my copywriting students to create their own Web site(s). Yes, your Web site get you clients, but it also has a much more important function. It’s a Web laboratory. You can test and tinker on your site to your heart’s content - so that you don’t use your clients as guinea pigs, or copy other sites without knowing why: if you don’t know what works on the Web, you’re not doing the best job for your clients.

I separate Web writing and Web copywriting because they perform different functions. The basic function of Web writing is to inform and educate, whereas the function of Web copywriting is to sell.

Landing pages and Web sales pages SELL

The only job your landing pages and Web sales pages need to do is sell something. This means that you focus on leading the reader through the page until a decision buy/ don’t buy is made.

If you’re not up to speed on landing pages, Copyblogger has a excellent post “Copywriting Maven’s Landing Page Makeover Clinic #1: SEOmoz.org“ which I urge you to read and take to heart.

Writing landing pages and sales pages is a lot of fun: you need to do many things on the page, and you get instant feedback - the page either makes sales, or it doesn’t. If it doesn’t you work with it until it does.

Interesting in starting a copywriting services business? My ebook “Seven Days To Easy Money: Copywriting Success” gets you started developing your own copywriting business - in seven days. And yes, it works; it’s been helping writers to create copywriting businesses for five years.

BTW, I’m working on a new course, Copywriting For The Web, so watch for that if you’re interested in Web copywriting. Knowing how to write Web copy is a valuable skill.

[tags]Web writing, sales pages, landing pages, copywriting[/tags]