Web copywriting and Web writing: what’s the difference?

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Web copywriting and Web writing: what’s the difference?

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Judging by my email, many new Web writers are confused about Web copywriting and Web writing.

Here’s the difference in a nutshell:

Web copywriting: writing to SELL

Web writing: writing to INFORM

So, if you’re writing straight Web content - articles - you’re not writing copy.

More on copywriting here.

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