Copywriting is commercial writing
Tuesday, December 18th, 2007 Subscribe To Our Feed
Many writers are confused about copywriting versus straight Web writing.
Chris Knight says it’s salesmanship, in his article “What Is Copywriting?”:
A common path for most article writers (those who write articles for a living) is to progress from “article writer” to “copywriter” because good copywriters are very well paid — and rightfully so. Even if your article writing path is not destined to be a full time copywriter, everyone who writes articles could benefit from learning basic copywriting skills.
To me, copywriting commercial writing - marketing writing. However, it can also mean writing for the Web, when you write a five page or 100 page Web site for a company, which includes sales pages, product pages, and informational pages.
So “copywriting” is difficult to define.
Essentially I define copywriting as commercial writing that’s written to GET A RESPONSE.
If you’re interested in copywriting, check out my “Seven Days To Easy Money: Copywriting Success, new 2007 edition”; it’s a great investment for your writing career.
[tags]Web writing, copywriting[/tags]
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