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Writing sites - what’s the point of the site?

Thursday, April 24th, 2008 Subscribe To Our Feed

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You’re a Web writer. You have a client, who wants you to write content for a site.

Before you start, you need the answer to one question: “What’s the point of the site?”

You must get the answer to that one question, because until you do, you can’t write effective copy.

Seven seconds or less

A site is made up of pages, and every page needs to relate to the primary point of the site, because you’ve got less than seven seconds to keep the site visitor on the site - the back button in the browser is just a click away.

Avoid the seduction of SEO

Search engine optimization (SEO) is seductive.

Most of your clients have heard of SEO, and they place a lot of emphasis on it. True, SEO will get visitors to a site page. But SEO won’t do any more than that. It’s up to you, the writer, to keep the visitor on the site and to get the response your client wants.

Getting the response starts with that simple question: What’s the point of the site?”

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