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Educate your Web writing clients - the Web’s not cheap any more

Thursday, May 31st, 2007 Subscribe To Our Feed

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As a Web writer, you know more about what works online than the majority of your clients, some of whom are woefully misinformed.

I’d just finished writing “Web Writing: Your Top Five Money-Making Skills” when I happened across “100,000,000 Ways To Invest In SEO”, with a point you need to educate your clients on:

What many small business owners fail to understand is that in order to succeed online a significant investment must be made. Gone are the days when you could throw up a website and expect to become an overnight success. Most of today’s overnight business success are back by investments in time, money, resources or any combination of those. While starting and running a business online is easier than off-line, the investment considerations should be no less. And with that, you must decide how, when and where to invest your resources, whether those be financial, personal time, or whatever else you have available to you.

Developing a site costs money now - and not just for the Web design and development

Many of your clients want to produce a Web site on the cheap. Or, even worse, they’re very willing to spend $20,000 on a whiz bang Web site design, then ask you, when the site’s ready to launch, to knock up some cheap content.

Since the content’s what will attract visitors and make sales, educate your clients that good Web content, written by you, costs real money.

The Web used to be cheap - now it’s competitive.