The Web is all about search - are you a skilled searcher and finder?
May 16th, 2008 Subscribe To Our Feed
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As a Web writer, you should be a Web searcher par excellence. Why? Because the flip side of searching is FINDING, and you need to know exactly how your writing (both for your own sites, and your clients’) will be found online.
I’m a big fan of GoDaddy; several of my sites are hosted there.
In GoDaddy’s newsletter this article is well worth reading for Web writers Go Daddy Connections:
“Most people search the Web using keywords, which can be single words, phrases or proper names. Keywords are effective for very specific searches, but don’t do as well for general terms. For instance, searching for ‘Joe’s Bar and Grill’ returns just under 4 million results from Google®. If you’re looking for a specific location and it doesn’t appear in the first ten results, you might feel like you’re looking for that grain of salt on the beach.”
Learn Web search; learn search engine optimization (SEO). The time you spend learning will be for many times over, because it will increase your Web writing skill.
Make money writing Web sites
If you can use a word processor, you can write Web sites.
Many writers shy away from creating Web sites… they imagine it’s too techy, too complex. It’s not. A small simple site can begin earning money for you very quickly. As a rule of thumb, if you’ve created a site in an area in which there are advertisers you can start earning five to ten dollars a day per site. Now $10 a day isn’t much. But what if you had ten sites all earning $10 day? That’s $100 a day, which is $36,500 a year, just from ten simple sites. What if you had 20 such sites, all earning you $10 a day - or even more - in fact, some sites will earn you $100 a day? “Super-Fast Money-Making Web Sites For Writers: Join The Web-Publishing Bonanza” shows you how.
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Web writing - the search function on sites
April 16th, 2007 Subscribe To Our Feed
As a Web writer, you’ll often be working with clients who don’t understand the Web and how people use it. “Brochure” sites are common, as are sites which are just Flash presentations, and are therefore not indexed by the search engines.
Site Search is one of the most overlooked areas of Web sites, but it’s vital.
Getting search right is critical to reaching your customers and prospects, but the challenge isn’t limited to commercial search engines. The most important searches are often the ones users perform on your own website.
MarketingSherpa data reveals that 43% of visitors who land on a website go immediately to the search function. And customers who use the search box on ecommerce sites convert at nearly three times the rate of general browsers.
This is valuable information to share with your clients.
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