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Your writer’s Web site needs content - search engine secrets

July 25th, 2007    Subscribe To Our Feed

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Like the shoemaker’s children who go barefoot, Web writers’ Web sites and blogs are often skimpy affairs. Who has time to write for themselves when they’re busy making a living?

This is short-sighted. Organic search engine traffic is NO COST advertising for your writing services. Once your site becomes an authority site, trusted by the search engines, it will bring you dozens of offers of writing gigs every month - more than you can handle. This means that you can pick and choose the best offers.

Content and time: the two major search engine secrets

You need to ensure that when potential clients search for a term like “Web content” or “Web writer”, a page on your site appears in the search engine query results. If you don’t have sufficient content on your site, the pages on your site just won’t appear.

The search engines index content. So not only do you need content, you need that content to be online for some time. The Web is becoming more competitive every day as millions of Web pages are added every day. Of all these pages, many millions are simply spam pages; this makes the search engines wary until your site earns some trust.

I received an email message from a depressed Web writer last week, saying: “My site doesn’t work. It’s been online for a month, and I’m not getting any clients at all.”

When I checked out the site, it consisted of two pages, one of which was a giant graphic. I couldn’t find any links which pointed to the site.

I advised the writer to steadily add content: the more content added over time, and the longer the site stayed online, the more trust it would gain. In 2007 writers, like other business people, are discovering the immense power of the Web. As more writers become Web savvy, you need to face the fact that you have competition online.

Competition is GOOD. The more writers presenting their Web writing and other services online, the more clients become aware that they can hand their writing challenges to writers. This means that the pool of Web writing clients grows, so all writers make more money.

I urge you to learn as much as you can about how the Web works. As a Web writer, you need to know more about the Web than your clients. This means that not only can you provide better writing services to them, but your own Web writing business will grow.

More on Web sites in my ebook “Super-Fast Money-Making Web Sites For Writers: Join The Web-Publishing Bonanza”.

Marketing Your New Web Site With Articles: Get Traffic And Credibility

June 6th, 2007    Subscribe To Our Feed

You’ve created a brand new Web site. You hope that within a few days you’ll get lots of traffic. But days pass into weeks, and then into months, and on a good day, three people visit your site. You’ve got a great site, but no traffic.

What’s the traffic-building secret?

While there are dozens of ways you can market your new Web site to increase traffic, one marketing strategy stands out: article marketing. When you market your site with articles, you’re providing free content for other sites to use, as long as they include your “resource box”, with links back to your site. The more your articles are used on other sites, the more signposts you have to your site, and the more traffic you’ll get.

Article marketing helps your site in another way: it builds trust and credibility for you. The search engines will rank you according to the amount of “trust” - links pointing to your site, that your site has. However, it’s important that these links are relevant, that is, they’re from sites which are on the same topic as your site. It’s also vital that you gain some trusted links: links from sites with trust and longevity.

Therefore, as you continue to market your site with articles, soon your site develops lots of links, and lots of trust, all of which translates into traffic.

Develop An Article Marketing Plan For Never-ending Traffic

Your article marketing starts with a plan. The more articles you write and post on article directories, the more signposts point to your site, and the more trust you gain, so writing lots of articles is vital.

Unfortunately life gets in the way of our good intentions, unless you commit to article marketing with a plan. Decide how many articles you will write (or have someone else write) for your site over the next three months.

Both quality and quantity count. You need to aim to create quality article content: the higher the quality, the more sites will use your articles. However, one fantastic article a month is a slow way to build traffic.

Decide how many articles you’ll write for your site per month, and schedule those articles, right now. Take half an hour to decide on article topics, and write the titles. Then get out your calendar, and schedule the articles.

Three months from today, you’ll have traffic which increases daily, and article marketing will become your favorite Web site marketing method.

Resources

* Discover how you can create fast Web sites with my ebook package: “Super-Fast Money-Making Web Sites For Writers: Join The Web-Publishing Bonanza”

* Make money writing articles with my “Perfect Article Writing System”

* If you’re completely new to writing for the Web, Writing For The Web gets you up to speed

Web writing: get your Web sites indexed more quickly

April 26th, 2007    Subscribe To Our Feed

When you’re writing for the Web, the search engines are hugely important: they bring you traffic, and you (or your client), sales.

Unfortunately, it can take a while for new sites to be indexed, and to starting coming up when people type queries into the search engines’ query box. Some sites can take up to a year (longer, sometimes) to become indexed.

Blogs get indexed fast

This is where a blog is useful, because blogs often only take a few days to start appearing in the search engines.

I always suggest to clients that to speed the indexing of their site, they include a blog. When the blog has links back to the main site, the site will get traffic much more quickly.

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Credits: Angela Booth's Web writing manual, "Writing For The Web" | Fab Digital Photography Blog - Digital Photography Tips And Inspiration - If you write for the Web, you need to take photos for the Web too.