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Web copywriting: landing pages and sales pages sell, sell, sell

July 10th, 2007    Subscribe To Our Feed

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As a Web writer, the Web is your education. You need to study how it works, because most of your clients have no idea.

I urge my copywriting students to create their own Web site(s). Yes, your Web site get you clients, but it also has a much more important function. It’s a Web laboratory. You can test and tinker on your site to your heart’s content - so that you don’t use your clients as guinea pigs, or copy other sites without knowing why: if you don’t know what works on the Web, you’re not doing the best job for your clients.

I separate Web writing and Web copywriting because they perform different functions. The basic function of Web writing is to inform and educate, whereas the function of Web copywriting is to sell.

Landing pages and Web sales pages SELL

The only job your landing pages and Web sales pages need to do is sell something. This means that you focus on leading the reader through the page until a decision buy/ don’t buy is made.

If you’re not up to speed on landing pages, Copyblogger has a excellent post “Copywriting Maven’s Landing Page Makeover Clinic #1: SEOmoz.org“ which I urge you to read and take to heart.

Writing landing pages and sales pages is a lot of fun: you need to do many things on the page, and you get instant feedback - the page either makes sales, or it doesn’t. If it doesn’t you work with it until it does.

Interesting in starting a copywriting services business? My ebook “Seven Days To Easy Money: Copywriting Success” gets you started developing your own copywriting business - in seven days. And yes, it works; it’s been helping writers to create copywriting businesses for five years.

BTW, I’m working on a new course, Copywriting For The Web, so watch for that if you’re interested in Web copywriting. Knowing how to write Web copy is a valuable skill.

Web Writing: Hot Headlines Sell Your Web Writing… But Keywords Generate Traffic

March 18th, 2007    Subscribe To Our Feed

A good keyword tool gives you a lot of information

If you’ve come to Web writing from the print media world, you know right away that there’s a major difference between the Web and print: when you’re writing for the Web, you’re writing for people who find you via the search engines.

This means that you need to give a lot of thought to keywords, because keywords are HOW they’ll find you.

What’s a keyword?

Keywords are tags. Look at the headline of this article. I’ve used “Web writing” twice in the headline, and twice in the first paragraph. The “Web writing” keyword ensures that when someone types “Web writing” into a search engine, with luck this article will appear.

Overture’s Keyword Assistant is one of the most popular keyword tools, but there are many others to help you to find keywords which will bring traffic to your writing.

Want to write for the Web? My ebook Writing For The Web helps you to kickstart a great Web writing career.

Copyright © 2007 Fab Web Writer: Join The Instant Publishing Revolution

Credits: Angela Booth's Web writing manual, "Writing For The Web" | Fab Digital Photography Blog - Digital Photography Tips And Inspiration - If you write for the Web, you need to take photos for the Web too.