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Media Power For Writers: Every Freelance Writer Needs Copywriting Skills

June 18th, 2007    Subscribe To Our Feed

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In tomorrow’s issue of Fab Freelance Writing Ezine, we take your Web writing to a whole new level with the article “Media Power For Writers: Every Freelance Writer Needs Copywriting Skills”.

Here’s an excerpt:

While there are hundreds of thousands of writers, there are few writers who have the skills needed to operate a business. And because freelance writing is a business, you need copywriting skills to let people know about you. When people know about you, you’ll get hired, with all the writing gigs you can handle, and then some.

The ability to write press releases is the most powerful copywriting skill you can develop, and whether you want to write press releases for others or not, you need to discover how to write them for your writing business. When you’re your own PR person, the sky’s the limit for your potential.

If your writing career’s in the doldrums, read this issue. It’s also a must-read if you’re a new writer: once you discover the power of publicity, a successful writing career is assured.

Enjoy.

Web Writing: Publicity Blasts - It’s All About The Keywords

May 21st, 2007    Subscribe To Our Feed

Publicity offline is all about contacts, and media lists. When you’re writing a press release for a client, the more editorial contacts you have, the better the coverage for your client - depending on who you know, he’ll get coverage in the newspapers and magazines of your choice.

Online publicity is slightly different. Although you want to get coverage for your client, and want to ensure that his story is spread through the media, you also want to build links for your client. In a sense, building links to your client’s Web site is even more important than immediate coverage, because it has a longer effect. A good online press release will attract traffic to your client’s site for years to come.

If you’re not up to speed on linking and SEO (search engine optimization), read Bruce Clay’s excellent primer.

You get Web links by targeting the appropriate keywords.

So before you start writing the press release, do some keyword research.

Here are a couple of great resources to help you choose the best keywords:

* Understanding Keywords

* Five Tips for Choosing The Best Keywords

Copyright © 2007 Fab Web Writer: Join The Instant Publishing Revolution

Credits: Angela Booth's Web writing manual, "Writing For The Web" | Fab Digital Photography Blog - Digital Photography Tips And Inspiration - If you write for the Web, you need to take photos for the Web too.