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Public Relations for Your Web Writing Business

April 24th, 2007 Subscribe To Our Feed

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Ask the average Web writer what public relations efforts she’s making, and the answer usually - “none.”

However, if you’re not actively engaged in regular PR for your Web writing business, you’re letting yourself down - you’re not getting great clients who will pay you well, and treat you well.

The Web itself gives Web writers a multitude of ways they can do cheap, simple and fast public relations for their writing business. Your PR efforts can include:

* Adding more content to your web site;

* Writing online press releases (add them to your site too);

* Writing a monthly e-mail newsletter for clients and prospects;

* Writing promotional articles for web sites: the articles subtly promote your business; and/ or

* Answering questions on e-mail discussion lists and online forums (with your e-mail address and web site URL prominent in the signature).

Public Relations Is About Image and Branding, Not Instant Sales

Many Web writers feel that if their press release doesn’t immediately lead to new business, their PR activities have failed. Not so.

It’s important that you look for opportunities which, while they may bring you no instant monetary return, do nevertheless enhance your profile and improve your image. As an equivalent example in the corporate world, think of sponsorships: big business knows that sponsoring is about their image and branding, not about instant returns.

You Need a Web Site To Bring You Clients Effortlessly

If you’re still procrastinating on your own web site, spikes in your web site traffic immediately after one of your PR activities is an excellent way of measuring its effect. Your web site will also enhance your profile: if a prospect sees your name several times in various online locations, he’ll eventually click on your site, and by the second or third click, you might close the sale. (Marketing experts say that prospects need to see your name at least seven times before it registers on their consciousness.)

Create a PR Plan

For PR to be effective, it has to be planned, and the results must be measured. Lack of planning and measuring means that many entrepreneurs give up doing PR because they think it isn’t working, or not working fast enough. You need a plan, because if you don’t plan and schedule your PR, your everyday activities will overwhelm your good intentions. A plan ensures that your activities are achievable in the time you have available.

I recommend that you aim to spend ten minutes a day on PR. The idea is that your ten minutes every day will add up to around an hour a week. That’s an hour a week more than you’re spending now, and the effect of online PR is cumulative.

Online PR is cheap, easy and doable for even the busiest Web writer. Try it.

If you don’t have a Web site, I’ve written a new ebook, “Super-Fast Money-Making Web Sites For Writers: Join The Web-Publishing Bonanza”

The ebook (and its fabulous bonus ebook) outlines step by step, with images, how to create Web MONEY-MAKING sites fast. Every Web writer needs her own site, AND you need the confidence and know-how to write small sites for your clients too.