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Media Power For Writers: Every Freelance Writer Needs Copywriting Skills

June 18th, 2007 Subscribe To Our Feed

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In tomorrow’s issue of Fab Freelance Writing Ezine, we take your Web writing to a whole new level with the article “Media Power For Writers: Every Freelance Writer Needs Copywriting Skills”.

Here’s an excerpt:

While there are hundreds of thousands of writers, there are few writers who have the skills needed to operate a business. And because freelance writing is a business, you need copywriting skills to let people know about you. When people know about you, you’ll get hired, with all the writing gigs you can handle, and then some.

The ability to write press releases is the most powerful copywriting skill you can develop, and whether you want to write press releases for others or not, you need to discover how to write them for your writing business. When you’re your own PR person, the sky’s the limit for your potential.

If your writing career’s in the doldrums, read this issue. It’s also a must-read if you’re a new writer: once you discover the power of publicity, a successful writing career is assured.

Enjoy.

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Become A Copywriter In Less Than Seven Days

March 10th, 2007 Subscribe To Our Feed

If you write marketing communications and other sales material for your current job, you’re already a copywriter. To become a copywriter, all you need to do is decide that you will put your skills to work for others.

I’ve always said that if you can write letter that people can understand, you can write copy and make a great living as a copywriter. We’re all surrounded by copy - on the Web, in print, on TV and radio - so you already know how to persuade, and it’s just a matter of putting your knowledge to work.

Become A Copywriter In Three Steps - And In Less Than Seven Days

Here are three steps that you can follow to become a copywriter:

1. Create A Portfolio Of Writing Samples

When you sell your writing skills, your clients want to see samples of your work. Once you’ve written a couple of brochures, or the content for a Web site, you have ready-made samples. When you’re starting out, just pick a product and write the copy (the text) for a brochure. Copywriters just write, they don’t design, so the graphics and the layout for a brochure are all you need to create.

2. Create A Small Web Site

A Web site is the world’s easiest marketing tool. Before Web sites, copywriters had to send out thick packets of portfolio material to prospective clients. Nowadays, you can set up a simple site, post your portfolio, and direct your prospects to it.

3. Send Out A News Release To Your Local Media

News releases (also known as press or media releases) are golden - they’re your secret weapon to getting all the copywriting gigs you can handle now and in the future. When you’re starting out, send your releases to your local media. Some 80 per cent of all material in newspapers and magazines started out as a press release. Your local newspaper will be happy to write a story on you. Then, sit back and enjoy - you’ve started your copywriting career.

Could copywriting really be so simple? Yes, it can. There’s nothing mysterious about writing copy. If you write at work, you may already be writing copy. All you need to do is announce to businesses that you’re happy to write for them.

Discover how you can turn your writing skills into a fabulous career. Angela Booth’s ebook “Seven Days To Easy Money: Copywriting Success” takes you from novice to pro copywriter in seven days. Visit the book’s blog at http://www.sevendayscopywriting.com/ Yes, you really can become a copywriter in seven short days.