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Your writing Web site and links - beware linking schemes

January 7th, 2008    Subscribe To Our Feed

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If you’re a Web writer, you need a Web site. You can also become a Web publisher, with many Web sites - some writers are making five figures a month, creating sites in their spare time. Creating your own sites is a fantastic additional income stream.

However, there are snags for you to be aware of. One of the snags is linking schemes. Links are the currency of the Web. Your sites need links, but do beware linking schemes - they can have tragic results.

Over the past month, I’ve cautioned several writers about linking schemes they wanted to take part in. The schemes are pushed by various Internet marketers, and they work in round-robin fashion, between any number of linkers, from three to 300 and more.

The big challenge with these schemes is TRUST.

As Eric Ward says in Don’t Blame Google For Your Own Linking Failures: “Google’s focus on trusted sources is your worst nightmare. At the heart of the trusted link model is the word trust. But the mistake I still see being made is missing the true origin of that trust. It was never the page itself that was trustworthy. Nor was it the domain. Nor was it the IP block, or the number of co-hosted web sites present or some other silly metric. Trust originates with the steward of the content. The page editor. The author. Trust originates from people, and manifests itself on the web as links. The engine that figured that out first was Google, and others followed.”

When you join linking schemes, you have no idea of who you’re linking to, who’s linking to you, and who they’re linking to.

This is dangerous. A Web site you love can sink without a trace in the search engines, simply because it’s become associated with a “bad neighborhood”.

Forget linking schemes: they may work for a while, but sooner or later they’re toast.

You Can Become A Web Publisher Too: Become A Web Mogul

For the past year, I’ve been receiving messages from writers who want to create their own Web sites. They’ve heard how much money there is in Web publishing, and want a piece of the action.

So, I’ve written a new ebook, “Super-Fast Money-Making Web Sites For Writers: Join The Web-Publishing Bonanza”.

The ebook (and its fabulous bonus ebook) outlines step by step, with images, how to create Web MONEY-MAKING sites fast. What could YOU do with an extra $300 a day?

Marketing Your New Web Site With Articles: Get Traffic And Credibility

June 6th, 2007    Subscribe To Our Feed

You’ve created a brand new Web site. You hope that within a few days you’ll get lots of traffic. But days pass into weeks, and then into months, and on a good day, three people visit your site. You’ve got a great site, but no traffic.

What’s the traffic-building secret?

While there are dozens of ways you can market your new Web site to increase traffic, one marketing strategy stands out: article marketing. When you market your site with articles, you’re providing free content for other sites to use, as long as they include your “resource box”, with links back to your site. The more your articles are used on other sites, the more signposts you have to your site, and the more traffic you’ll get.

Article marketing helps your site in another way: it builds trust and credibility for you. The search engines will rank you according to the amount of “trust” - links pointing to your site, that your site has. However, it’s important that these links are relevant, that is, they’re from sites which are on the same topic as your site. It’s also vital that you gain some trusted links: links from sites with trust and longevity.

Therefore, as you continue to market your site with articles, soon your site develops lots of links, and lots of trust, all of which translates into traffic.

Develop An Article Marketing Plan For Never-ending Traffic

Your article marketing starts with a plan. The more articles you write and post on article directories, the more signposts point to your site, and the more trust you gain, so writing lots of articles is vital.

Unfortunately life gets in the way of our good intentions, unless you commit to article marketing with a plan. Decide how many articles you will write (or have someone else write) for your site over the next three months.

Both quality and quantity count. You need to aim to create quality article content: the higher the quality, the more sites will use your articles. However, one fantastic article a month is a slow way to build traffic.

Decide how many articles you’ll write for your site per month, and schedule those articles, right now. Take half an hour to decide on article topics, and write the titles. Then get out your calendar, and schedule the articles.

Three months from today, you’ll have traffic which increases daily, and article marketing will become your favorite Web site marketing method.

Resources

* Discover how you can create fast Web sites with my ebook package: “Super-Fast Money-Making Web Sites For Writers: Join The Web-Publishing Bonanza”

* Make money writing articles with my “Perfect Article Writing System”

* If you’re completely new to writing for the Web, Writing For The Web gets you up to speed

Web writing: when you build a Web site and nobody comes

May 23rd, 2007    Subscribe To Our Feed

Creating your Web writer’s Web site is both exciting and a lot of fun. However, once the site’s up, you need to put a little effort into promotion, because if you don’t, you’ll get no visitors.

Think of it as if you’ve prepared for a big party - you’d send out lots of invitations, wouldn’t you? Same with you site. You’ve got to invite people to come and see it.

Let’s look at how you’ll send out your invitations - that is, how you’ll promote your site.

Here’s a three step process that’s easy to implement:

1. Add your URL (your Web address) to the end of all your email messages in a signature file. This seems like a small thing, and it is, but it’s easy to do, and if you send out ten or 20 emails a day, you’ll soon spread the word. This is especially useful if you’re communicating with people in the writing business - editors, other writers, and publishers.

2. Get links! Links are what make the Web. No links, no Web. So links are vital, because the number and quality of the links you build to your site is one of the ways in which the search engines rank you. So get links. Ask your writer pals, your clients and anyone who’s vaguely related to the writing industry to give you a link.

3. Advertise. Think of a little advertising as priming the pump of your traffic. Most Web advertising is reasonably priced, and you’ll only need to advertise for a month or two to start traffic flowing to your site.

Resource: “Super-Fast Money-Making Web Sites For Writers: Join The Web-Publishing Bonanza”

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Credits: Angela Booth's Web writing manual, "Writing For The Web" | Fab Digital Photography Blog - Digital Photography Tips And Inspiration - If you write for the Web, you need to take photos for the Web too.