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Writing landing pages - a must-have skill for Web writers

November 2nd, 2007    Subscribe To Our Feed

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The ability to write landing pages which convert site visitors into buyers is a must-have skill for Web writers.

Essentially, you’re combining Web writing with copywriting, so that people who click on an ad in a Pay Per Click campaign visit the site, and buy.

The keyword for landing pages is relevancy, and this point’s emphasized in “Whiteboard Friday - “Happy Landing Page-oween”. Relevancy is vital: your clients will appreciate the fact that with relevant pages, their ad spend is lower, and they make sales.

If you’re not up to speed on Web writing, here’s how writing for the Web is different from writing for print.

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Web copywriting: landing pages and sales pages sell, sell, sell

July 10th, 2007    Subscribe To Our Feed

As a Web writer, the Web is your education. You need to study how it works, because most of your clients have no idea.

I urge my copywriting students to create their own Web site(s). Yes, your Web site get you clients, but it also has a much more important function. It’s a Web laboratory. You can test and tinker on your site to your heart’s content - so that you don’t use your clients as guinea pigs, or copy other sites without knowing why: if you don’t know what works on the Web, you’re not doing the best job for your clients.

I separate Web writing and Web copywriting because they perform different functions. The basic function of Web writing is to inform and educate, whereas the function of Web copywriting is to sell.

Landing pages and Web sales pages SELL

The only job your landing pages and Web sales pages need to do is sell something. This means that you focus on leading the reader through the page until a decision buy/ don’t buy is made.

If you’re not up to speed on landing pages, Copyblogger has a excellent post “Copywriting Maven’s Landing Page Makeover Clinic #1: SEOmoz.org“ which I urge you to read and take to heart.

Writing landing pages and sales pages is a lot of fun: you need to do many things on the page, and you get instant feedback - the page either makes sales, or it doesn’t. If it doesn’t you work with it until it does.

Interesting in starting a copywriting services business? My ebook “Seven Days To Easy Money: Copywriting Success” gets you started developing your own copywriting business - in seven days. And yes, it works; it’s been helping writers to create copywriting businesses for five years.

BTW, I’m working on a new course, Copywriting For The Web, so watch for that if you’re interested in Web copywriting. Knowing how to write Web copy is a valuable skill.

Copyright © 2007 Fab Web Writer: Join The Instant Publishing Revolution

Credits: Angela Booth's Web writing manual, "Writing For The Web" | Fab Digital Photography Blog - Digital Photography Tips And Inspiration - If you write for the Web, you need to take photos for the Web too.