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The Web is all about search - are you a skilled searcher and finder?

May 16th, 2008    Subscribe To Our Feed

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As a Web writer, you should be a Web searcher par excellence. Why? Because the flip side of searching is FINDING, and you need to know exactly how your writing (both for your own sites, and your clients’) will be found online.

I’m a big fan of GoDaddy; several of my sites are hosted there.

In GoDaddy’s newsletter this article is well worth reading for Web writers Go Daddy Connections:

“Most people search the Web using keywords, which can be single words, phrases or proper names. Keywords are effective for very specific searches, but don’t do as well for general terms. For instance, searching for ‘Joe’s Bar and Grill’ returns just under 4 million results from Google®. If you’re looking for a specific location and it doesn’t appear in the first ten results, you might feel like you’re looking for that grain of salt on the beach.”

Learn Web search; learn search engine optimization (SEO). The time you spend learning will be for many times over, because it will increase your Web writing skill.

Make money writing Web sites

If you can use a word processor, you can write Web sites.

Many writers shy away from creating Web sites… they imagine it’s too techy, too complex. It’s not. A small simple site can begin earning money for you very quickly. As a rule of thumb, if you’ve created a site in an area in which there are advertisers you can start earning five to ten dollars a day per site. Now $10 a day isn’t much. But what if you had ten sites all earning $10 day? That’s $100 a day, which is $36,500 a year, just from ten simple sites. What if you had 20 such sites, all earning you $10 a day - or even more - in fact, some sites will earn you $100 a day? “Super-Fast Money-Making Web Sites For Writers: Join The Web-Publishing Bonanza” shows you how.

Keywords count - use keyword tools

April 15th, 2008    Subscribe To Our Feed

Got keywords? Keywords are vital for your content. Although there are many commercial keyword tools, there some great free tools too.

Expand Your Keyword List For Free: 6 Keyword Tools You Should Be Using (but probably aren’t) describes some of them.

Try these tools; use them conscientiously. They make the difference between content which is found, and content which isn’t - and why would you want to write useless content?

Writing for the Web and keywords

February 7th, 2008    Subscribe To Our Feed

In response to my post “Are you a keyword abuser?” I received some questions about the what and why of keywords.

The thrust of the questions was WHY?

Essentially you need to pay attention to keywords, otherwise your Web writing won’t be read, because you won’t be found by Web searchers.

Search Marketing Bootcamp: What’s a Keyword? has an excellent primer on keywords. She says “Search engines work by matching up patterns.”:

“text text text red marbles text text text text text text red marbles text text text text text text text text text text text text text red marbles text text text text text text text text text text text text red text text marbles text text text text text text”

So if you want someone who’s typed “buy digital camera” into a search engine query box to find your Web page on digital photography, you’ll need to include the key phrase “buy digital camera” somewhere on the page. It’s both as simple, and as complex as that.

Because there’s big money in search engine traffic, many people make it an aim to game the search engines, which is why there’s Web spam, and keyword abuse.

So use keywords, but use them judiciously. Remember that you need to know what people are searching for, what they’re typing into search engine query boxes, and then you need to use those keywords on your pages.

A Million Writing Gigs: Watch Your Bank Account Grow

Are you writing for the Web? Writing for Web businesses and publishers can swell your bank account each week. Here’s a big benefit - when you write for the Web you get paid half your fee before you begin writing.

Get paid REAL money to write for the Web - from $150 to $250 per hour. Discover “Writing For The Web”.

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Copyright © 2007 Fab Web Writer: Join The Instant Publishing Revolution

Credits: Angela Booth's Web writing manual, "Writing For The Web" | Fab Digital Photography Blog - Digital Photography Tips And Inspiration - If you write for the Web, you need to take photos for the Web too.