Writing: the money you charge - increase it regularly

September 5th, 2007    Subscribe To Our Feed

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If you’re a new Web writer, the chances are that you’re charging too little.

I have no idea why writers in general under-charge; my theory is that it’s because writing comes so easily to them they have no idea it’s HARD for others.

Just for a giggle, read “Top Ten Signs You May Be Charging Too Little”, then realize that writing is a skill for which people pay handsomely.

That said, you do need a portfolio of work to show your clients what you can do; without a portfolio, you should change on the low-end, so you can build both your skills, and your portfolio of work.

However, once that portfolio is bulging, start looking at both your clients and your fees with a critical eye. Now’s the time to “fire” the slow payers. It’s also the time to raise your rates.

Increase your fees every year

Once you’ve got a stable of clients, increase your fees each year, by around 15 per cent. This is standard business practice. Just raise them when you’re ready - I’ve never been queries on a rate raise yet.

Read my ebook Writing For the Web, for information on how to solicit Web writing work, so you can build a stable of clients who pay well for quality writing.


Web writing - setting your Web writing rates

June 11th, 2007    Subscribe To Our Feed

If you’re new to Web writing, you may be a little perturbed at how TINY Web writing rates seem to be. How come, you think, these writing gigs pay so little?

Well, as the song goes, it ain’t necessarily so. Competent Web writers get paid from $1 to $2 a word, just as in print.

You set your own rates, always

Web writing is a vast banquet of fees, ranging from miniscule to lucrative.  This is because many Web writers are new writers. They don’t even consider themselves writers. They’re people trying to make a dollar or two on the side because there’s so much Web writing work available. Or they live in a country where $1 goes much further than it does in countries like the US, UK and Australia.

It’s also because people buying Web content are new to working with writers. They don’t know the difference between a writer charging ultra-low rates, and a competent writer charging appropriate rates.

They soon find out. :-)

Please remember that YOU set your own rates.

To be able to set your own rates you want to have people approaching YOU to hire YOU for your writing skills. In short, you want to get known as a writer, a skillful writer. This is because the “$2″ writers are not writers in any real sense of the term, and the people who hire them soon discover this.

Get famous and set your own rates

To have the ability to set your own rates, you need to become “famous” as I wrote in a Fab Freelance Writing Ezine article. You have to promote yourself, and your writing skills online.

This is easy to do, if you’re prepared to create a Web site, and display your writing talents.

In this week’s Fab Freelance Writing Ezine (out on Wednesday) the theme is “Advertising Yourself”. I’ll be looking at ways in which you can get known online. Your aim in getting known is to be able to set the fees that are appropriate.




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