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Web writing and experimentation: you’ve got to try stuff

July 11th, 2007 Subscribe To Our Feed

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Because Web writing is such a new discipline, I get lots of questions from writers. Most of the questions can be answered with a little Web research: fire up Google, and get your answers.

Other questions are more complex. I don’t know the answer, and no one else does either, until you do a little experimentation and testing.

Therefore, when you’re a Web writer, if you want to be paid more than the minimal rates which are paid for articles, you need to become your own research and development lab.

When you do your own experiments, you will find that much of the perceived wisdom online is arrant nonsense - it’s the blind leading the blind. Because you’ve done your own experimentation, you will know what works. For now. Because the Web is constantly changing, you need to keep up with the changes.

Create your own sites and blogs so you can speak from experience

When you get writing gigs online, most of your clients are even less experienced than you are. If you’ve done your own research, you can help your clients, both to save money, and to make more money online.

For example, if you’re writing a series of articles, you will be able to help your client to integrate them into his Web site, so that the articles get leads or make sales for him, depending on what he wants them for. (Many of your clients just think they need “content”, and indeed they do, but articles simply shoveled onto a Web site won’t get the required response unless that response is designed into them.)

So, long story short, you’ve got to create your own sites and blogs, so you know what works, both for you, and for your clients. Then, you can use those sites and blogs to test and to experiment, because the more you know, the more you can charge for your services - and you will also be able to create money-making opportunities for yourself.

The Web is a huge, endless opportunity for writers. If you’re prepared to experiment, you will have success beyond your dreams.

Resources

* Super-Fast Money-Making Web Sites For Writers: Join The Web-Publishing Bonanza

* Blogging For Dollars ebook