Web writing or Web copywriting - what’s the difference?
March 28th, 2007 Subscribe To Our Feed
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I’ve had a couple of questions about the difference between Web writing and Web copywriting.
Here are my definitions:
A Web writer writes articles, ebooks, blogs, and content which informs or entertains.
A Web copywriter writes content like Web sites, Web sales pages, autoresponders and ezines, the primary purpose of which is to get a response - a sale, or a subscription, or a phone enquiry.
Of course, these two different types of Web writing overlap at times. You may be asked to write the content for a Web site, an ebook the developer wants to sell on the site, a sales page for the ebook, a follow-up autoresponder series, and so on.
I write many different types of content, because I enjoy it. Other Web writers stick to ebooks and similar longer projects, because they enjoy them.
Writing for yourself is part of the territory - you need to promote yourself
A friend remarked recently that while information product creation (writing ebooks, video scripts, blogs etc) is an easy business to get into because there are no barriers to entry - you just need a computer and Internet access - the cost of customer acquisition is high, particularly if you want to make a six and seven figure income.
Yes, some people do make seven figure incomes, but they also work like maniacs. They out-source as much as they can, but like a ringmaster in a circus, they need to organize the whole thing.
She made an excellent point, and it’s stuck in my mind. You need to PROMOTE yourself. This means a Web site, and a blog, maybe an ezine - whatever you feel comfortable doing. Some Web writers are heavily into Pay Per Click advertising, and it must work for them, because I see the same ads week after week. I’ve never found PPC particularly effective - it’s high cost and high maintenance, but it may work for you.
So do remember that you need to become visible online, and for that you must focus on promotion.
Want to get started writing for the Web?
I’ve written two ebooks to help:
Beat Your Paycheck! Web Writing SECRETS
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Become A Copywriter In Less Than Seven Days
March 10th, 2007 Subscribe To Our Feed
If you write marketing communications and other sales material for your current job, you’re already a copywriter. To become a copywriter, all you need to do is decide that you will put your skills to work for others.
I’ve always said that if you can write letter that people can understand, you can write copy and make a great living as a copywriter. We’re all surrounded by copy - on the Web, in print, on TV and radio - so you already know how to persuade, and it’s just a matter of putting your knowledge to work.
Become A Copywriter In Three Steps - And In Less Than Seven Days
Here are three steps that you can follow to become a copywriter:
1. Create A Portfolio Of Writing Samples
When you sell your writing skills, your clients want to see samples of your work. Once you’ve written a couple of brochures, or the content for a Web site, you have ready-made samples. When you’re starting out, just pick a product and write the copy (the text) for a brochure. Copywriters just write, they don’t design, so the graphics and the layout for a brochure are all you need to create.
2. Create A Small Web Site
A Web site is the world’s easiest marketing tool. Before Web sites, copywriters had to send out thick packets of portfolio material to prospective clients. Nowadays, you can set up a simple site, post your portfolio, and direct your prospects to it.
3. Send Out A News Release To Your Local Media
News releases (also known as press or media releases) are golden - they’re your secret weapon to getting all the copywriting gigs you can handle now and in the future. When you’re starting out, send your releases to your local media. Some 80 per cent of all material in newspapers and magazines started out as a press release. Your local newspaper will be happy to write a story on you. Then, sit back and enjoy - you’ve started your copywriting career.
Could copywriting really be so simple? Yes, it can. There’s nothing mysterious about writing copy. If you write at work, you may already be writing copy. All you need to do is announce to businesses that you’re happy to write for them.
Discover how you can turn your writing skills into a fabulous career. Angela Booth’s ebook “Seven Days To Easy Money: Copywriting Success” takes you from novice to pro copywriter in seven days. Visit the book’s blog at http://www.sevendayscopywriting.com/ Yes, you really can become a copywriter in seven short days.
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Make Money As A Beginning Writer: Cash For Content
Beat Your Paycheck! Web Writing SECRETS: How Make More Money With Web Writing Than You Ever Will With A Paycheck... In A Month Or Less By Angela Booth
Seven Days To Easy Money: Copywriting Success
Fab Freelance Writing Ezine
Make money blogging. Angela Booth's wildly successful ebook 
