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Writing sites - what’s the point of the site?

April 24th, 2008    Subscribe To Our Feed

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You’re a Web writer. You have a client, who wants you to write content for a site.

Before you start, you need the answer to one question: “What’s the point of the site?”

You must get the answer to that one question, because until you do, you can’t write effective copy.

Seven seconds or less

A site is made up of pages, and every page needs to relate to the primary point of the site, because you’ve got less than seven seconds to keep the site visitor on the site - the back button in the browser is just a click away.

Avoid the seduction of SEO

Search engine optimization (SEO) is seductive.

Most of your clients have heard of SEO, and they place a lot of emphasis on it. True, SEO will get visitors to a site page. But SEO won’t do any more than that. It’s up to you, the writer, to keep the visitor on the site and to get the response your client wants.

Getting the response starts with that simple question: What’s the point of the site?”

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Keywords count - use keyword tools

April 15th, 2008    Subscribe To Our Feed

Got keywords? Keywords are vital for your content. Although there are many commercial keyword tools, there some great free tools too.

Expand Your Keyword List For Free: 6 Keyword Tools You Should Be Using (but probably aren’t) describes some of them.

Try these tools; use them conscientiously. They make the difference between content which is found, and content which isn’t - and why would you want to write useless content?

Writing for the Web and keywords

February 7th, 2008    Subscribe To Our Feed

In response to my post “Are you a keyword abuser?” I received some questions about the what and why of keywords.

The thrust of the questions was WHY?

Essentially you need to pay attention to keywords, otherwise your Web writing won’t be read, because you won’t be found by Web searchers.

Search Marketing Bootcamp: What’s a Keyword? has an excellent primer on keywords. She says “Search engines work by matching up patterns.”:

“text text text red marbles text text text text text text red marbles text text text text text text text text text text text text text red marbles text text text text text text text text text text text text red text text marbles text text text text text text”

So if you want someone who’s typed “buy digital camera” into a search engine query box to find your Web page on digital photography, you’ll need to include the key phrase “buy digital camera” somewhere on the page. It’s both as simple, and as complex as that.

Because there’s big money in search engine traffic, many people make it an aim to game the search engines, which is why there’s Web spam, and keyword abuse.

So use keywords, but use them judiciously. Remember that you need to know what people are searching for, what they’re typing into search engine query boxes, and then you need to use those keywords on your pages.

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Copyright © 2008 Fab Web Writer: Join The Instant Publishing Revolution

Credits: Angela Booth's Web writing manual, "Writing For The Web" | Fab Digital Photography Blog - Digital Photography Tips And Inspiration - If you write for the Web, you need to take photos for the Web too.