Get blog jobs when you offer businesses a REAL reason to blog
April 2nd, 2008 Subscribe To Our Feed
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Blogging is scarily effective for businesses.
A Dozen Reasons to Blog - Search Engine Guide Blog reports:
“I had a chance to email with Paul to ask him about the blog and he shares some amazing numbers with me. According to Paul, the company behind the Tin Basher has seen their gross revenues triple since the blog was launched. The blog is pulling in upwards of 50,000 unique visitors a month and the company can directly tie 30-40% of their income to leads that came in through the blog.”
I’ve seen similar results with businesses which blog. A blog helps a business to do more business.
So when you’re proposing a blog to a company use that as your primary selling point. You’ll get more blog jobs.
That said, I hope you’re blogging for your Web writing business. You need to get known as a Web writer, and one of the easiest ways to do that is to blog. On my angelabooth.com blog, I need to be careful not to blog too much - I get too many new enquiries from people who want to hire me. It’s a great position to be in, and it all comes from blogging.
In Sell Your Writing Online NOW, we cover blogging in the second and eight month, but if you just want to get on with it and make a fantastic income blogging, read my Blogging for Dollars ebook package.
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Many bloggers blog full time in their blogging home business, and earn a great income - much more than they could earn at a job.
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How to beat your Web writing competition - your portfolio
August 1st, 2007 Subscribe To Our Feed
This past week, I’ve received several emails, all on the question of low-paid Web writing and “$2″ writers. Nowadays it seems, anyone and everyone’s calling themselves a “writer” and is drag-netting the bottom of the writing pool, scooping up low-paid work.
That’s fine. If you have writing credits, you don’t want low-paid work - you’re NOT competing with low-paid writers, unless you want to.
I covered getting freelance writing gigs on the out-sourcing sites in a recent issue of Fab Freelance Writing Ezine, and made this point:
The Two Ways You Can Get Freelance Gigs Online - Branding, And Applying (AKA getting the customer to come to you, versus going to the customer)
The first way, branding, means that you get your name out there online. It’s the easiest way to get people to come to you and offer you work. This is why I hammer the promotions/ blogging/ get famous theme in ezine issues, and on my blogs and sites. It’s because it’s easy, and the effect is cumulative - it starts with a trickle and before you know it, you turn away much more work than you accept. You cherry-pick the best offers people make, because you can. You’re well paid for writing.
Branding is a MUST if you want to be paid well. The more people who know you as a Web writer, the more writing work you will get, and the more you can charge.
You must have a Web site to display your Web writing portfolio
BRANDING includes displaying your writing expertise to potential clients. YOU MUST HAVE A WEB SITE AND PORTFOLIO OF WRITING. I don’t know how to say it more plainly than that. If you want lucrative Web writing gigs, you must show clients samples of your work: how else do you establish credibility and trust?
Each and every one of the writers who complained about low-paid writing work and $2 writers etc was making no effort at all to differentiate themselves by showing what they’d accomplished. Not one had a Web site or blog. Not one had compiled a portfolio. To their clients, they seemed exactly the same as the $2 writers.
Perception is everything: USE your past writing to get new gigs
Take a moment or two to think about how you appear to your clients. Do you appear professional? Do you seem as if you know what you’re doing?
It’s show and tell when it comes to getting hired: show what you can do. Create a Web site and blog.
Yes, there’s low paid Web writing out there, but so what? Who cares? The level at which you choose to get writing gigs is up to you.
Display your portfolio, and charge appropriate rates for your level of expertise.
Technorati Tags: $2 writers, blog, branding, get paid to write, low pay, portfolio, rates, Web site, Web writing
Related Tags: Web writing, $2 writers, articles, blog jobs, blogging, branding, business, content, experience testing, get paid to write, leads, low pay, portfolio, rates, sales, Web site, Web sites
Web writing and experimentation: you’ve got to try stuff
July 11th, 2007 Subscribe To Our Feed
Because Web writing is such a new discipline, I get lots of questions from writers. Most of the questions can be answered with a little Web research: fire up Google, and get your answers.
Other questions are more complex. I don’t know the answer, and no one else does either, until you do a little experimentation and testing.
Therefore, when you’re a Web writer, if you want to be paid more than the minimal rates which are paid for articles, you need to become your own research and development lab.
When you do your own experiments, you will find that much of the perceived wisdom online is arrant nonsense - it’s the blind leading the blind. Because you’ve done your own experimentation, you will know what works. For now. Because the Web is constantly changing, you need to keep up with the changes.
Create your own sites and blogs so you can speak from experience
When you get writing gigs online, most of your clients are even less experienced than you are. If you’ve done your own research, you can help your clients, both to save money, and to make more money online.
For example, if you’re writing a series of articles, you will be able to help your client to integrate them into his Web site, so that the articles get leads or make sales for him, depending on what he wants them for. (Many of your clients just think they need “content”, and indeed they do, but articles simply shoveled onto a Web site won’t get the required response unless that response is designed into them.)
So, long story short, you’ve got to create your own sites and blogs, so you know what works, both for you, and for your clients. Then, you can use those sites and blogs to test and to experiment, because the more you know, the more you can charge for your services - and you will also be able to create money-making opportunities for yourself.
The Web is a huge, endless opportunity for writers. If you’re prepared to experiment, you will have success beyond your dreams.
Resources
* Super-Fast Money-Making Web Sites For Writers: Join The Web-Publishing Bonanza
Technorati Tags: articles, blog, blogging, content, experience testing, leads, sales, Web sites, Web writing
Related Tags: Web writing, $2 writers, articles, blog jobs, blogging, branding, business, content, experience testing, get paid to write, leads, low pay, portfolio, rates, sales, Web site, Web sites
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