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Your writer’s Web site - should you display ads?

Saturday, October 13th, 2007 Subscribe To Our Feed

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You’re a Web writer, so it’s essential that you have a Web site - or many sites, if you wish.

You can display advertising on your site; many writers run advertising programs like AdSense for example. Displaying advertising can bring in a lot of income, or a little, depending on the type of ad, and the amount of traffic a site gets.

However, when you’re running advertising, think about the page on which you have the ads. (Search engines index pages, rather than sites, so always think in terms of pages - each page on your site is its own entity.)

Don’t run ads on these pages:

* Any page on which you’re advertising your services. You’ll spent time and energy getting a prospect to your site, so why would you want him to click away?

* Any page which has a call to action - keep “action” pages distraction-free

Run ads on these pages:

* Your blog(s)

* Information and entertainment pages

Web sites can make money for you: discover how.

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