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Archive for July, 2007

Easy Web site creation - new videos

Wednesday, July 18th, 2007

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting! Want to create your own Web sites? For non-technically-minded writers, Web site creation seems too scary. In truth, if you can use a word processor and send email, you can create Web sites.
You can do it.
Since […]

How to write an About Page

Monday, July 16th, 2007

An “About” page is an essential part of a legitimate Web site, so when you’re writing site content for a client, or for yourself, it’s a Must Do.
Not sure what to write? Here you go:
* The mission/ goal of the site;
* Names and bios of the site’s principals;
* A brief company history if appropriate;
* Contact […]

Writing for the Web: edit down to the bone

Thursday, July 12th, 2007

In my copywriting practice, I often need to organize material for Web sites - repurposing print and marketing material for the Web. This means editing the original material down to the bone.
I look on this primarily as an organizational task rather than an editing task.
Here’s the process I follow - it may work for you, […]

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