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Archive for May, 2007

Educate your Web writing clients - the Web’s not cheap any more

Thursday, May 31st, 2007

As a Web writer, you know more about what works online than the majority of your clients, some of whom are woefully misinformed.
I’d just finished writing “Web Writing: Your Top Five Money-Making Skills” when I happened across “100,000,000 Ways To Invest In SEO”, with a point you need to educate your clients on:
What many small [...]

Web Writing: Your Top Five Money-Making Skills

Thursday, May 31st, 2007

Web writing is booming. Anyone who can fill a Web page with words is making a very nice income.
However, there are a couple of downsides to all this happiness for writers. The first is on the client side - competition is exploding, and at the same time the search engines are taking a sharp [...]

Write to be read on the Web: think tiny paragraphs with one idea

Thursday, May 31st, 2007

Writing for the Web is different from writing for print: you need to think TINY paragraphs.
Readers scan online - one thought per paragraph

If you’re a brand new writer, you won’t have anything to unlearn. If you’re writing for print, remember that the Web is a different medium. You’re writing for Web surfers who scan.
They need [...]