Web writing strategies

Archive for the 'Web writing strategies' Category

Writing for the Web: edit down to the bone

Thursday, July 12th, 2007

In my copywriting practice, I often need to organize material for Web sites - repurposing print and marketing material for the Web. This means editing the original material down to the bone.
I look on this primarily as an organizational task rather than an editing task.
Here’s the process I follow - it may work for you, [...]

Web writing and experimentation: you’ve got to try stuff

Wednesday, July 11th, 2007

Because Web writing is such a new discipline, I get lots of questions from writers. Most of the questions can be answered with a little Web research: fire up Google, and get your answers.
Other questions are more complex. I don’t know the answer, and no one else does either, until you do a little experimentation [...]

Domaining for Web writers

Monday, July 2nd, 2007

A domain is a Web address. For example, this site’s domain is fabwebwriter.com.
If you do a Google search on “domaining” you’ll find a lot of information on this profitable practice.
Here’s a useful article: “Domaining & Subdomaining In The Local Space - Part 1.”
Domains become more valuable over time, so you may want to start building [...]

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