Web Copywriting

Archive for the 'Web Copywriting' Category

Copywriting is commercial writing

Tuesday, December 18th, 2007

Many writers are confused about copywriting versus straight Web writing.
Chris Knight says it’s salesmanship, in his article “What Is Copywriting?”:
A common path for most article writers (those who write articles for a living) is to progress from “article writer” to “copywriter” because good copywriters are very well paid — and rightfully so. Even if your [...]

Writing landing pages - a must-have skill for Web writers

Friday, November 2nd, 2007

The ability to write landing pages which convert site visitors into buyers is a must-have skill for Web writers.
Essentially, you’re combining Web writing with copywriting, so that people who click on an ad in a Pay Per Click campaign visit the site, and buy.
The keyword for landing pages is relevancy, and this point’s emphasized [...]

Web copywriting and Web writing: what’s the difference?

Saturday, August 4th, 2007

Judging by my email, many new Web writers are confused about Web copywriting and Web writing.
Here’s the difference in a nutshell:
Web copywriting: writing to SELL
Web writing: writing to INFORM
So, if you’re writing straight Web content - articles - you’re not writing copy.
More on copywriting here.
[tags]copywriting, Web writing, sales writing[/tags]
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