Marketing

Archive for the 'Marketing' Category

Web writing: write to market your writing services

Thursday, October 11th, 2007

This week I’ve been receiving emails about advertising your Web writing services and how you do it. Should you buy traffic?
No, you shouldn’t.
Read Spend Your Money on Intent, Not Traffic: “Remind yourself that traffic doesn’t mean diddly. Traffic can come from people who have been tricked into visiting your site, from people who have been [...]

Creating your Web writing brand: it’s essential

Wednesday, August 29th, 2007

You’re a Web writer. You’re also a brand.
If you’re a new Web writer, start thinking of yourself as a brand now - the more you think of what special talents you bring to Web writing, and the more you promote your name, the more successful you will be.
Not sure what branding entails? The best advice [...]

Public Relations for Your Web Writing Business

Tuesday, April 24th, 2007

Ask the average Web writer what public relations efforts she’s making, and the answer usually - “none.”
However, if you’re not actively engaged in regular PR for your Web writing business, you’re letting yourself down - you’re not getting great clients who will pay you well, and treat you well.
The Web itself gives Web writers [...]

« Previous Page — Next Page »